The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."

What it comes down to, therefore, is to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospective customers or clients to see you as the only one that provides a solution to their problem.

To view an example of a strong branding campaign in action, visit our Portfolio page!

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Brand Evaluation

Industry & Competitor Assessment

Initial Logo Concepts/Directions

Rounds of feedback and revisions per project*

Delivery of Final Logo in multiple file formats
via Google Drive

 Social Media Brand Assets

Branding Guide: typography and color palette

Graphic Design of corresponding double-sided Business Cards using updated branding

ADD-ON: Full-color Business Card Printing: 16pt with UV Coating

Branded Email Signature including QR Code

Physical Smart Business Card or Nametag with digital link to personalized business card site

  *Additional Design billed at $100/hr

brand new

Starting at




One layout of your choice

Business Card Design - $300

500 Business Cards - $90



Starting at




Horizontal, Square & Banner Layout

Profile Image - 1 platform  

Business Card Design - $150

500 Business Cards - $50 (SAVE $40)

Physical SmartCard/Nametag & Basic Site - $99



Starting at




Horizontal, Square, & Banner Layouts on Light/Dark

Profile & Cover Images - 3 platforms 

1000 Business Cards - INCLUDED


Mayne Design will help you achieve all of these crucial steps in creating, or re-creating your brand. We offer a FREE initial consultation to access your current marketing strategy (or lack thereof!) and we can talk about some ideas to get your company's brand in the minds and hearts of your consumers.

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? 

The short answer is: everything.

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services, but has a tarnished brand due to poor customer service.

Let’s take a look at the important ways a strong brand impacts your business:

1. Branding Improves Recognition

One of major components of your brand is your logo. Think of how we instantly recognize the golden arches of McDonalds or the simple, but powerful eagle of the USPS. As the “face” of a company, logo design is critical because that simple graphic will be on every piece of correspondence and advertising. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.

2. Branding Creates Trust

A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate. Emotional reactions are hardwired into our brains, and those reactions are very real influencers.

3. Branding Supports Advertising

Advertising is another component of your brand. Both the medium chosen and demographic targeted for advertisements builds a brand. Too narrow an advertising focus, and a company risks being “pigeon holed” and losing their ability to expand into new markets. Too broad a focus, and the company fails to create a definable impression of the company in the minds of would be customers.

4. Branding Inspires Employees

Many employees need more than just work— they need something to work toward. When employees understand your mission and reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals you have set. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.

5. Branding Generates New Customers

Branding enables your company to get referral business. Would it be possible for you to tell a friend about the new shoes you love if you couldn’t remember the brand? A large reason ‘brand’ is the word used for this concept is that the goal is an indelible impression. As the most profitable advertising source, word of mouth referrals are only possible in a situation where your company has delivered a memorable experience with your customer.

The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand.

You've read this far - are you ready to get started?

Complete our form to request a FREE Branding Consultation!